Tuesday, August 26, 2008

Where is thy Savior?!

Take a long hard look at this image. This is an automotive legend- the Chrysler K Car. I am not even messing around. This is the car that saved Chrysler back in the 80's, and damn do they need one now. This thing came out of no where and single handedly brought the company from the edge of financial ruin. Its platform helped inspire the minivan, and we all know how that turned out. Chrysler today is in deep shit. The 300 quickly became a modern automotive legend that temporarily breathed life into the fledging company, but it wasn't enough. Their German overlords dumped their asses to the streets, and the company is still reeling from the harsh divorce. The new owners however, while enjoying the real estate prospects of the company (and lighting their Cuban cigars with $100 bills) are doing something surprising- giving the company precious time to turn things around, as seen in a recent NY Times article:

http://www.nytimes.com/2008/08/20/business/20chrysler.html?_r=1&ref=automobiles&oref=slogin

Chrysler, where is thy savior? Is it the new 300? It may be time to come out of left field again and surprise the world.

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